5 reasons why ‘Content is King’ for any Business

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A few years ago, a heart touching video, presented by PurpleFeather, circulated the internet illustrating the power of words. It portrayed a blind beggar on the street with a brown placard beside him. It said, 'I am blind please help me'.
He seemed to have drawn very little attention from the passers-by. A little while later, a young lady, walking down the street, noticed the placard and did something very interesting! A few moments passed and the beggar became the centre of attention and received more than enough cents for the day, in no time.
What did the lady do? She just changed the words on the placard, without altering the true meaning of the sentence, and wrote - It's a beautiful day and I can't see it. So you see, words hold power, which makes content writing the king of every business and here are 5 reasons why.

Content is the key to any branding. The words on your website will reflect how people judge your work as well as your company’s services and products. Words are powerful; and when woven together in the right manner, can offer a great kickstart to many businesses, in this digital age.


SEO is an excellent marketing strategy to improve your website by increasing the quality and quantity of web traffic. Investing in meaningful content writing will enhance your SEO marketing which will facilitate the rapid growth of your business.


Website conversion rate is defined as the percentage of visitors who buy something on the site. As illustrated in the example above, 'Words are power'; the right words laid down, can attract potential customers, generate leads, and build unwavering bonds.


Creating content that speaks the voice of the brand, and at the same time, drawing the interest of the audiences to make them learn more about your services and products, is challenging! Content writers ensure that all content is in alignment with the line of communication set by the brand, and avoid sophisticated words/jargon, to allow good readability and flow. This spreads the message to the customers easily and minimizes the gap between the brand and the audiences.


Today, people rely on social media not only to extract information, but also to read and appreciate the content. Content writing services are interesting, informative as well as attention-grabbing. Any content that is found appealing to the eyes, is immediately shared on the social media platform. Call-to-action is a simple method that encourages customers to engage with the brand, even though every brand has a different parameter. Undeniably, content that goes ‘viral’, can boost the growth of any company.

KEY TAKEAWAY: Good content should focus on real answers and solutions to their problems.

Words should be entertaining and easier to understand, so as to reach a wider group of audience. It is for this reason that content writers, today, are known as the stonemason of the internet. Their words form the building blocks of all content published online.
If you wish to get the best content writing services for website, SEO and Social Media, contact NUIT Solutions!

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