The functional backend that WordPress offers is out of the box. The CMS makes it convenient to manage the content part without any hassle. It comes with a built-in updates management system. This allows you to update plugins and themes from within your WordPress admin dashboard.
To protect your data from any technical errors or hacking, you can easily use the WordPress backup plugin to automatically create backups and store them safely on a remote location. WordPress is also useful for large businesses that have multiple contributors as it allow you to easily control and set up restrictions and other permissions for set-up.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO can make or break the success of your website. So, it is something that you need to start focusing on from the inception of your website.
WordPress makes this easy by having built-in tools that tell you how SEO-friendly your content is. One study found that 45.5% of WordPress websites get monthly search traffic as it offers best in class plugin Yoast to drive more traffic from search.
WordPress has a wide variety of Plugins available like iMIS. With the plugins and solid digital marketing strategy, organizations can turn their website into a portal where their community of members, clients can gain access to information. WordPress also supports Utility Marketing where you can make your website a custom resource dedicated to the specific needs of your audience. You can easily manage your members, offer payments and scheduling options for events, sell merchandise, and much more.
You can launch an online store within minutes thanks to WooCommerce, the world’s most popular e-commerce platform. The WooCommerce plugin comes with its ecosystem, add-ons, and thousands of WooCommerce themes. Additional WordPress plugins are available to help you sell physical or digital products, services, events, subscriptions, and more.
There is no limit on how many products you add to your website, how you display them, or how you sell them. You can run your affiliate program and grow sales without restriction. And WordPress lets you use whichever payment processor you prefer.