Sending festive greetings to clients is a kind gesture, irrespective of what mood your client is in. In happy moments, clients will be more receptive and would remember you for connecting with them on special days. Sending a business greeting signifies not just celebration of the festival, but celebration of your relationship with your customer or client.
Your journey with the client begins with the need of the client which is reciprocated by offering a product or service. Apart from the services provided, there should be a ‘non-financial’ aspect that helps you strengthen your relationship with the client, and that could be common culture, celebrations, emotions. Wishing clients on special days or festivals, brings a sense of bonding long-term.
Any day of national importance, like Independence Day and Republic Day, or the birthday of a famous patriot, gives a feeling of pride to each Indian especially if they are in another country, away from home. These days are the common factors that unite every Indian above any religion. Hence wishing them on these days would bring a sense of togetherness and trust.
We don’t need to wish our customers on special days with discounts, offers, etc, cause that may give them a feeling that we are promoting our business. Just a note wishing them good health and happiness, or sharing some common topics of interest, without any business intention, would definitely create a long-lasting bond and joy at both ends.
Make a lasting impression by sending festive greetings to your customers and make yourself unforgettable. It could be not just festival greetings, but anything funny, attractive or interesting. More than looks, products and services, the quality of making someone remember you is impressive.