Creating a Balanced Content Strategy for the Future

What is the USP of your business?

(Select all that apply)

1. Product / Service

High-quality products/servicesWide range of offeringsCustomized / tailored solutionsInnovative or unique product/serviceIndustry-specific expertiseNone of the AboveAll of the Above

2. Pricing

Competitive pricingBest value for moneyTransparent pricingFlexible pricing / packages

3. Customer Experience

Excellent customer supportQuick response timeFast turnaround / deliveryLong-term customer relationships

4. Trust & Credibility

Established brandYears of industry experienceCertified professionalsStrong client testimonials / reviews

5. Convenience

Easy online processMultiple payment optionsPan-India / global availabilityDoorstep / on-site service

6. Differentiators

Have you done Digital Marketing (SEO, SEM/PPC, or Social Media) before?

If Yes, please share reports

Whom do you feel are your online competitors?

Target Audience

Gender

MaleFemaleBothOther / Prefer not to say

Age Group

Below 1818 – 2425 – 3435 – 4445 – 5455 – 6060+

Target Location

What is your ideal customer into?

(Habits, Hobbies & Preferences)

Habits

Online shoppingSocial media browsingFrequent mobile usagePrice comparison before purchaseBrand-consciousResearch-oriented buyerImpulse buyerNone of the Above

Hobbies & Interests

Fitness & WellnessTravel & AdventureTechnology & GadgetsFashion & LifestyleFood & DiningEntertainment & StreamingReading & LearningGamingNone of the Above

Preferences

Premium brandsBudget-friendly optionsDiscounts & offersQuality & durabilityConvenience & quick deliveryPersonalized experiencesEco-friendly / sustainable productsNone of the Above

SEO

1. What are your expectations from SEO?

2. Any preference on the number of keywords to be targeted?

5 – 10 keywords10 – 20 keywords20 – 30 keywords30 – 50 keywords50+ keywordsDepends on budget & competitionNo specific preference (agency recommendation)

3. What is your projected monthly budget for SEO?

Less than ₹10,000₹10,000 – ₹25,000₹25,000 – ₹50,000₹50,000 – ₹1,00,000₹1,00,000+Not decided yetOpen to recommendation

Your In-House Team Status

1. Do you have an in-house IT / Development team?

Yes – Full-time teamYes – Part-time teamYes – Single resourceNo – Outsourced / FreelancersNo – Need support from agency

2. Do you have an in-house content writing team?

Yes – Full-time writersYes – Part-time writersYes – Single content resourceNo – Outsourced / FreelancersNo – Need support from agency

Digital Assets Credentials (Can be provided later after finalization)

1. Website Access (FTP / cPanel)

Yes – Full-time writersYes – Part-time writersYes – Single content resourceNo – Outsourced / FreelancersNo – Need support from agency

2. Google Analytics Access

Admin access availableEdit access availableView-only access availableGA4 already set upAnalytics not set upAccess will be provided laterManaged by third-party vendor

3. Google Search Console Access

Owner access availableFull user access availableRestricted access availableSearch Console already set upSearch Console not set upAccess will be provided laterManaged by third-party vendor